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Eric Buetzow
Senior Associate
San Francisco
44 Montgomery Street
Suite 3400
San Francisco CA 94104
TEL: (415) 633-1922
{ mail } ebuetzow@zelle.com
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Practice Areas
Bar and Court Admissions
Education

Eric W. Buetzow

Eric’s practice focuses on complex litigation, primarily in antitrust, competition, and consumer protection matters.  Since joining the firm in 2007, Eric has assisted in the representation of both plaintiffs and defendants in multidistrict litigation class actions involving claims of anticompetitive conduct, unfair business practices, and products liability.  Eric has also represented various individual parties on both sides of the aisle in an array of commercial disputes, including cases arising from allegations of trademark infringement, trade secret misappropriation, price discrimination, and breach of licensing agreements.  Eric’s experience includes pre-trial motion practice, discovery, trials, as well as appellate advocacy. 

Representative Matters

Complex Commercial Disputes

Represents entrepreneurial and philanthropic technology company in trade secret misappropriation action against gaming and entertainment corporation (The Just Game Company, LLC v. Sony Computer Entertainment America, LLC, et al.)

Represented major transit company in software licensing dispute before the Ninth Circuit Court of Appeals, as well as in subsequent petitions to the U.S. Supreme Court (Education Logistics, Inc. v. Laidlaw Transit, Inc.)

Antitrust, Unfair Competition, and Consumer Protection Class Actions

Represented multinational defendants through trial in antitrust class action implicating foreign sovereign compulsion and state action immunity issues (In re Vitamin C Antitrust Litigation)

Represented large integrated energy company in multidistrict consumer protection litigation challenging industrywide sales practices (In re: Motor Fuel Temperature Sales Practices Litigation)

Represented franchisor in California class action concerning personal identification information and fraud protection in retail transactions (Flores v. ConocoPhillips Company)

Articles & Presentations

"Competitors Push Back With False Advertising Laws," Competition Law360, August 31, 2015, author

"False Advertising: Skinny Girl Wriggles Free, Whilte Pom and Arizona Beverages Fizzle," Supermarket News - Refresh Blog, February 5, 2013, co-author 

"California State Antitrust & Unfair Competition Law," 2009, co-author 

Professional Affiliations

Noteworthy

Eric was named a Northern California "Rising Star" in 2017 (Antitrust Litigation, Intellectual Property, Class Action/Mass Torts, and Business Litigation) by San Francisco magazine.

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