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Sometimes, Companies Win False Advertising Lawsuits

Supermarket News
May 24, 2012

Zelle Hofmann partner Christopher Micheletti wrote an article titled, "Sometimes, Companies Win False Advertising Lawsuits," for Supermarket News' Refresh blog.

Food and beverage companies have not had much success recently in knocking out false advertising claims at the outset of cases. In general, factual allegations in a plaintiff’s complaint are assumed to be true on a motion to dismiss, and plaintiffs’ lawyers usually are able to allege facts needed to keep a case from getting tossed early. So successes should be reviewed to help guide food and beverage companies in making future label and advertising claims and in defending litigation.

To read the article in full, please click here.

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