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'All Natural' False Advertising Claims Begin Legal Evolution

Supermarket News
August 27, 2012

Zelle Hofmann partner Christopher Micheletti wrote an article titled, "'All Natural' False Advertising Claims Begin Legal Evolution,” for Supermarket News' Refresh blog.

Given the slew of recent false advertising claims filed in California federal court challenging the use of “All Natural” on food labeling, it was only a matter of time before judges started deciding related legal issues and providing guidance on dos, don’ts and maybes.

Two recent cases, Hairston v. South Beach Beverage Co. and Astiana v. Dreyer’s Grand Ice Cream, Inc., both involving “All Natural” claims but producing very different results, have inched this process forward. This is the first of a multipart blog which will review these recent decisions and their implications for food and beverage manufacturers facing false advertising class actions in federal court.

To read the article in full, please click here.

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