Zelle.com Website Cookies & Tracking Technologies Policy
Effective: September 4, 2025
This policy applies to our website, zelle.com (the “Website”). We, along with our service providers/ third parties, use a variety of technologies to learn more about how visitors use the Website.
By using the Website, you consent to the practices described in this Cookies & Tracking Technologies Policy and in the Zelle.com Website Privacy Notice and to future updates. In other words, please do not use this Website if you do not agree with these policies.
What do you want to learn more about?
- Cookies and other tracking technologies and how we use them
- Your cookie choices and how to opt-out
- Cookies and other tracking technologies used on the Website
- Social Media
- Consent
- Definitions
- Contact Us
- Cookies and other tracking technologies and how we use them
Like most websites, we and our service providers/ third parties (e.g., advertising networks, website analytics providers) use “cookies” and similar tracking technologies (e.g., pixels, web beacons) to gather information when you use our Website to improve the visitor experience. Some of these tracking technologies provide basic functions of the Website, assess the Website’s performance, provide site functionality, and help us maintain the security of our Website.
We and some of our service providers/ third parties may also use online tracking technologies for cross-context behavioral advertising, including to help manage and display advertisements to you and to tailor advertisements to your interests. Our service providers/ third parties may use their technology to advertise products and services tailored to your interests which may appear either on our Website and/or on other websites/ digital properties.
Cookies help to personalize your experience on a website. We use cookies for a variety of business purposes, including to enhance your online experience, for example, by remembering your viewing preferences from a previous use of our Website, for when you later return to the Website.
We use both session and persistent tracking cookies. Cookies can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser).
We also use first and third-party cookies. First party cookies are used and controlled by us to provide services on the Website. Third-party cookies are controlled by third parties, mostly for the purpose of analytics.
In particular, our Website uses the following categories of cookies:
| Cookie Type | Description | If disabled |
|---|---|---|
| Strictly Necessary Cookies | These cookies are needed to provide basic functions on the Website. We may use cookies and tracking technologies required to prevent fraudulent activity, improve security, and/or for system administration. | N/A – These cookies are required to operate our Website. Without them, the Website could not operate so they cannot be disabled. |
| Analytics and Performance-Related Cookies | We may use these cookies to assess the performance of our Website, including as part of our analytic practices to improve the services offered through the Website. These cookies may be used to prevent fraudulent activity and improve security. You may disable these cookies if you’d like. | Without these cookies, we can’t tell what content is most valued by our Website visitors and we can’t tell how often unique visitors return to our Website, making it hard for us to know where we need to improve our content for visitors like you. |
| Functionality-Related Cookies | We may use these cookies to tell us, for example, whether you have visited the Website before or if you are a new visitor and to help us identify the features in which you may have the greatest interest. You may disable these cookies if you’d like. | Without these cookies, we won’t be able to remember you from session to session and some of the Website’s services may not function properly for you. |
| Cross-Context Behavioral Advertising Cookies/ Tracking Technologies | We and our service providers/ third parties may use these cookies/ tracking technologies for cross-context behavioral advertising to you on and off our Website and to measure the performance of such ads. You may disable these cookies if you’d like. | Without these cookies, you won’t receive tailored content about our Company, products, and services. |
- Your cookie choices and how to opt-out
To change your cookie preferences/disable/opt-out of certain cookies (including cross-context behavioral advertising), visit our Cookie Preference center. Our Website also accepts Global Privacy Control (GPC) opt out preference signals.
Additionally, most browsers are initially set up to accept HTTP Cookies. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies and how to disable existing cookies. For more information about HTTP cookies and how to disable them, you can consult the information at https://www.consumer.ftc.gov/articles/how-protect-your-privacy-online. We are not responsible for the effectiveness of any such opt-out options.
California residents may be entitled to know the effects of opt-out options under California Business & Professions Code Section 22575(b)(7). As stated above, our Website accepts Global Privacy Control (GPC) opt out preference signals.
Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser please consult the browser’s website (often in the Help section).
- Cookies and other tracking technologies used on the Website
The following lists the cookies and tracking technologies we use on our Website. We provide the information below as a courtesy for all users, but we are not obligated to maintain or update it.
| Party | Service | For More Information | User of Tracking Technologies | Privacy Choice |
|---|---|---|---|---|
| Search engine and ad platform | Google.com | Yes | https://policies.google.com/technologies/cookies?hl=en-US | |
| Google Analytics | Analytics | http://support.google.com/analytics/bin/answer.py?hl=en&topic=2611283&answer=2700409 | Yes | http://www.google.com/intl/en/policies/privacy/ |
| Google Tag Manager | Tag definition and management | Yes | https://www.google.com/policies/privacy/ | |
| OneTrust | Compliance with cookie | https://www.onetrust.com/ | Yes | https://www.onetrust.com/privacy-notice/ |
| Oracle’s Eloqua | Business Marketing platform for internal form databases | https://www.oracle.com/cx/marketing/automation/ | Yes | https://www.oracle.com/legal/privacy/ |
| ZoomInfo | Analytics | https://www.zoominfo.com | Yes | https://www.zoominfo.com/legal/privacy-policy |
| YouTube (Google) | Video Player | https://www.youtube.com/ | Yes | https://policies.google.com/privacy?hl=en |
- Social Media
We also use social plugins on our Website. The social plugins used on the Website are hosted by social media networks such as Meta, X, or others and your browser therefore sends this cookie data to the social media network when loading the social plugin inside your browser. These data contain information on your use of the Website. In case you are registered with the social media network, the data will be associated with your data already stored in the social media network. We use a two-click-mechanism for social plugins. Prior to using the social plugin, you must activate it by clicking the social plugin. Until the social plugin is activated, some cookies will not collect your data and they will not be sent to the social media network.
- Consent
If you do not change your cookie preferences /disable/ opt-out of certain cookies (including cross-context behavioral advertising), as provided in Section 2 above, you expressly consent to the collection, use, and disclosure of your data by us and the service providers/ third parties listed above, subject to their privacy notices, preferences, and opt-outs available through the links set forth above. Not in limitation of the foregoing, you expressly consent to the use of cookies or other local storage and the collection, use, and disclosure of your data by us and each service provider/ third party identified in Section 3 above. You are directing us to disclose cookies with our service providers/ third parties for analytics and cross-context behavioral advertising. You may change your cookie preferences at any time by following the procedures set forth in Section 2. Please note, you will need to change your cookie preferences again if you visit our Website from a different device or browser or if you clear your cookies.
- Definitions
Cookies: A cookie (sometimes referred to as local storage object or LSO) is a small data file placed on your device. Cookies can be created by different web technologies, such as HTTP (“browser cookies”) or HTML5. For more information on third party cookies that we use for analytics, please review the table in Section 3 of this Cookies and Tracking Technologies Policy.
Cross-context behavioral advertising: The targeting of advertising to a consumer based on the consumer’s personal information obtained from the consumer’s activity across businesses, distinctly-branded websites, applications, or services, other than the business, distinctly-branded website, application, or service with which the consumer intentionally interacts.
Embedded Scripts: Programming code temporarily downloaded onto your device to collect information about your interactions with the site (e.g., links you click). The script runs only while you are connected to the website and is deactivated or deleted afterward.
Web Beacons: Small, often invisible images or snippets of code embedded in web pages or emails. Also known as “clear GIFs” or “1×1 GIFs,” they function like cookies by tracking user interactions. Unlike cookies, they are not stored on your device but embedded in content itself.
- Contact us
For any questions about this Cookies and Tracking Technologies Policy, please contact us at zelleprivacy@earlywarning.com or write us at Early Warning Services, LLC, Attn: Privacy Office, 5801 N Pima Rd, Scottsdale, AZ 85250.