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Zelle® Launches “When it Counts” Brand Platform, Elevating $1 Trillion in Payments into Moments that Matter

NEW YORK – Zelle®, the person-to-person payment network that reaches more than 150 million enrolled user accounts in America, is launching a new brand platform and campaign: “When it...

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Press Releases

Zelle® and Consumer Action Hosted Financial Education Initiative in Los Angeles as Part of Multi-City Roadshow
Free event equipped local organizations with the skills and knowledge to better help their communities stop fraud and scams.
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How to Spot a Scam: Common Warning Signs to Know
Protect yourself, your family, your community, and your finances.
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Zelle® Hits New Highs. Two Billion in Transactions and Nearly $600 Billion in Payments in First Half of 2025
With over 125 average payments per second per day, Zelle captures the pulse of how Americans are navigating today’s economy. Inside the Zelle ‘Trust Signal’ tech stack stopping fraud and
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Extending the Reach of Zelle®: Alacriti and Early Warning Join Forces
Alacriti, a leading provider of cloud-native money movement services for banks and credit unions, today announced a new partnership with Early Warning Services, LLC, the company behind Zelle®.
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Zelle® Launches “When it Counts” Brand Platform, Elevating $1 Trillion in Payments into Moments that Matter
America’s most used peer-to-peer payment platform unveils new brand platform as it continues its trajectory of record growth and deepening emotional relevance
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Small Businesses Get Their Own Handle with Zelle® Tag
Banks and credit unions offering Zelle for small business account holders are rolling out a new feature: the ability to create a small business Zelle tag.
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