NEW YORK – Zelle®, the person-to-person payment network that reaches more than 150 million enrolled user accounts in America, is launching a new brand platform and campaign: “When it Counts.” The campaign, which goes live on September 2, shows everyday payments – to a babysitter, a roommate, or a loved one far from home – as quiet acts of care that power the people-to-people economy.

“With more than $1 trillion dollars sent last year and thousands of local banks and credit unions in our network, Zelle has become an essential and embedded tool that is helping Americans show up when it matters most,” said Andrea Gilman, Chief Marketing Officer at Early Warning, the company behind Zelle. “When It Counts” reflects how people rely on one another and shows how Zelle supports those meaningful moments, whether it is a big life event, an everyday gesture or splitting an essential living expense with a roommate.”

The launch of the new brand platform comes as Zelle surpassed $1 trillion in total payment volume in 2024, the most ever sent by a person-to-person payments service in a single year and processed more than 3.6 billion transactions over the course of the year. The brand’s continued growth reflects a simple truth: behind every Zelle payment is a story of human connection and of Americans showing up for one another in their own communities.

What sets Zelle apart is how those stories are shared: through a network of more than 2,300 banks and credit unions, each deeply embedded in the communities they serve. The unique structure of Zelle enables reliable, fast money movement between two bank accounts, without the need for a separate app or digital wallet.

The campaign launches during a season of transition – back to school, back to work, and back into the financial juggling act that comes before the holidays. In these moments of emotional and financial complexity, families and communities lean on one another more. Zelle is there making that support possible.

“When It Counts” will run across connected TV, online video, YouTube, Meta, and owned channels, with additional amplification from the 2,300 banks and credit unions that offer Zelle – giving the campaign local reach through financial institutions already embedded in communities across the country.

The new platform was developed in partnership with Pereira O’Dell, creative agency of record for Zelle since 2019.

About Zelle®

Zelle® is transforming how money moves, with more than five billion digital payments sent since its launch in 2017. The Zelle® network connects over 2,200 banks and credit unions of all sizes, enabling consumers and businesses to send digital payments to people and businesses they know and trust with an eligible bank account in the U.S. Money is available directly in bank accounts generally within minutes when the recipient is already enrolled with Zelle®. To learn more about Zelle® and participating financial institutions in the Zelle® network, visit www.zelle.com.

SCOTTSDALE, AZ – Beginning this month, more than 86-million U.S. mobile banking consumers will be able to send and receive money through Zelle®—a new person-to-person (P2P) payments network from bank-owned Early Warning Services. Changing the way money moves, Zelle® allows for funds to be sent from one bank account to another in minutes, using only a recipient’s email address or mobile number. “Send Money with Zelle®” is conveniently available within the mobile banking apps of Zelle Network® participants—a network, which includes banks and credit unions of all sizes. With no additional app to download, Zelle® will make digital payments a fast, safe and easy alternative to checks and cash.

Beginning this week, and continuing on a rolling basis over the next 12 months, Zelle® will become available in the mobile banking apps of more than 30 participating financial institutions, including (listed alphabetically) Ally Bank, Bank of America, Bank of Hawaii, Bank of the West, BB&T, BECU, Capital One, Citi, Citizens Bank, Comerica Bank, ConnectOne Bank, Dollar Bank, Fifth Third Bank, FirstBank, First Tech Federal Credit Union, First Tennessee Bank, First National Bank, Frederick County Bank, Frost Bank, HomeStreet Bank, JP Morgan Chase, KeyBank, M&T Bank, MB Financial Bank, Morgan Stanley, PNC Bank, SchoolsFirst Federal Credit Union, Star One Credit Union, SunTrust Bank, TD Bank, USAA, U.S. Bank, and Wells Fargo.

In addition to working directly with financial institutions, Early Warning has established strategic partnerships with some of the leading payment processors—CO-OP Financial Services, FIS, Fiserv, and Jack Henry and Associates. These relationships will allow millions more to experience Zelle® through community banks and credit unions.

“Fragmentation has been frustrating for consumers. Inconsistent experiences, have made it difficult to send and receive money between banks,” said Paul Finch, Chief Executive Officer, Early Warning Services. “Zelle ® unites the financial community behind a single, real-time P2P payments experience for millions of consumers. Together, we are removing friction from finance, allowing money to move seamlessly between accounts in minutes. This revolution in money movement will create for consumers a viable alternative to checks and cash.”

Moving P2P Payments from Millennials to Mainstream

In May 2017, Javelin Strategy & Research reported explosive growth in digital (PC/laptop or mobile) P2P payment usage from 62 million consumers in 2013 to 84 million in 2016. An estimated 129 million consumers will use P2P services in 2021 (Moeser, Michael, Making Payments Faster: The $20 Trillion Opportunity, May 2017). As consumers get increasingly comfortable with using digital channels as a cash and check alternative in daily commerce, Zelle® is well positioned to drive P2P payments to the mainstream.

“The consumer P2P market is experiencing rapid growth and financial institutions have a critical role to play,” said Michael Moeser, Director of Payments, Javelin Strategy & Research. “There is a market opportunity to offer a secure and trusted experience, as well as have greater P2P availability in financial institutions’ digital banking, mobile wallets and voice-driven P2P services.”

In Q1 2017, more than 51 million transactions flowed through the Zelle Network®, totaling more than $16 billion. The Zelle Network®, built on the foundation of the clearXchange® Network, experienced 39% year-over-year growth in transaction volume. In 2016, a staggering $55 billion in P2P payment transactions were processed by financial institutions participating in the Zelle Network®.

Millions more consumers, including individuals at non-participating banks, can experience Zelle® through a standalone Zelle® app in the coming months. Through partnerships with MasterCard and Visa the Zelle® app will enable the customers of participating financial institutions to send money to, and receive money from, nearly anyone with a U.S. based debit card.

About Zelle®

Brought to you by Early Warning Services, LLC, an innovator in payment and risk management solutions, Zelle makes it fast, safe and easy for money to move. The Zelle Network® connects the nation’s leading financial institutions, enabling consumers to send fast person-to-person payments to friends and family with a bank account in the U.S. Funds are available directly in consumer bank accounts generally within minutes when the recipient is already enrolled with Zelle. To learn more about Zelle and its participating financial institutions, visit www.zelle.com.

About Early Warning Services, LLC

Creating the Future of Payments®, Early Warning delivers innovative payment and risk solutions to financial institutions nationwide. For over 25 years, Early Warning has been a leader in technology that helps money move fast, safe and easy. Learn more at www.earlywarning.com.

BOSTON, MA – The Basketball Tournament (TBT) today announced that Zelle® is the Official Payment Partner of TBT. Through this partnership, winners will receive TBT’s $2 million prize with Zelle, during the award ceremony, giving winners speed and access to their prize like never before. Sharing the wealth, the winning team’s top 1,000 fans, as well as the eight regional winners¹, will also receive their money with Zelle. The Championship game is on Aug. 6, live from Wintrust Arena in Chicago and will air on ESPN.

The TBT prize ceremony historically featured Founder and CEO, Jon Mugar, delivering a ceremonial oversized check to the TBT Champion. Checks would take days to clear, with winners unable to access their prize money during that time. This year, for the first time ever, the winning team’s prize money will be sent with Zelle directly to their bank accounts within minutes of the game ending².

"When I first played in the TBT Championship Game in its first year in 2014, no one really knew when we’d receive the money,” said Justin Burrell, four-time TBT champion and player for Overseas Elite. “When I finally won TBT, and got that six-figure check, it was a little nerve-wracking to be carrying around so much money on one piece of paper. We’re looking forward to being the first team to receive our winnings with Zelle this summer, and spending some of it in the Windy City."

“We’d hear stories from players about walking into a bank the morning after our championship with checks for large amounts and unable to get their money that same day,” added Mugar. “Zelle has solved a major problem for all of us, not to mention the 1,000 top fans of the winning team, who will also be paid with Zelle. They’ve helped turn anticipation into celebration by making the funds available on championship night².”

Zelle is conveniently available within the mobile banking apps of Zelle Network® participants—a network that includes hundreds of banks and credit unions of all sizes. Zelle reduces the complex distribution of the $2 million prize to over 1,000 TBT winners. In addition, Zelle makes the journey through TBT easier for the competing teams who share a number of expenses: travel, hotels, meals and more. Using Zelle makes it fast, safe and easy to pay each other back for shared expenses in minutes².

Al Ko, CEO of Early Warning Services, LLC, the network operator of Zelle, will send the winners their prize money—awarded by TBT—live on ESPN immediately after the Championship Game.

“Zelle is going beyond the game in working with TBT to change payments for players, coaches and fans,” said Ko. “Zelle is being woven throughout the TBT experience, and I can’t wait to get money moving after that final buzzer.”

For more than 100-million consumers, Zelle is already available from the convenience of their mobile banking app allowing them to send payments to people who bank at different financial institutions in the U.S. To enroll with Zelle², visit enroll.zellepay.com.

To become a TBT fan, and earn a share of the $2 million prize, visit www.thetournament.com¹.

About Zelle®

Brought to you by Early Warning Services, LLC, an innovator in payment and risk management solutions, Zelle makes it fast, safe and easy for money to move. The Zelle Network® connects financial institutions of all sizes, enabling consumers and businesses to send fast digital payments to people they know and trust with a bank account in the U.S. Funds are available directly in bank accounts generally within minutes when the recipient is already enrolled with Zelle. To learn more about Zelle and its participating financial institutions, visit www.zelle.com.

About TBT

Entering its sixth year, The Basketball Tournament has grown from a unique idea among friends into one of the most exciting and engaging events on the summer sports calendar, with national TV exposure on ESPN, social media buzz and regional championships across the country culminating in a winner-take-all $2 million game attracting some of the best basketball players in the world. For more information, please visit www.thetournament.com.

Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC, and are used herein under license.

SCOTTSDALE, AZ – Early Warning Services, LLC, the network operator behind the Zelle payments network, today released the results of its 2019 Holiday Survey. The survey details gift-giving desires and trends this season. At the top of the list for 2019 are group gifting and gifting money.

“No matter what you celebrate during the holiday season, you’ve probably noticed that holidays—and the gifting traditions around them—are changing and evolving,” said Elaine Swann, etiquette expert and founder of the Swann School of Protocol. “Gifting etiquette is changing too, making group gifts and the gift of money for experiences or personal spending not only acceptable, but preferable, for many digitally-savvy friend and family groups.”

This Year, Group Gifting With Zelle Is The Way To Go

According to the latest Zelle data, family and friends are most likely to come together and gift memorable experiences and opportunities this holiday season—over four out of five consumers (81%) have split the cost of a gift with someone else. Women are slightly more likely to split the cost of a gift, with 83% having done so previously; men are closely behind with 78% percent having split the cost of a gift for a friend or loved one.

Splitting the cost of a gift can help consumers stick to their budgets this season, alleviating the emotional and financial stress the holidays can place on consumers. The survey found 43% of consumers named not having enough money to afford gifts their top holiday money concern. This anxiety appears to be heightened with women, as 50% named not having enough money to afford gifts their #1 concern. An easy solution to alleviate those holiday financial concerns: get a group together, agree on a budget, and send money with Zelle to a designated “team captain” who will help coordinate the group gift.

If you’re thinking about giving a gift as a group, but you’re under the wire, don’t worry, digital person-to-person (P2P) payments can help! Nearly 3 in 4 people (72%) would use a P2P service, such as Zelle, to send money if they were late with a gift, and the majority (61%) of consumers would use a P2P service, such as Zelle, to send money as a gift to a family member.

Are Physical Gifts Out for 2019? Here’s What Generations Want

Group gifts are on the rise, but if you’re giving a gift solo, keep one other major trend in mind: many people prefer the gift of money. In this year’s survey, 65% of individuals stated they prefer the gift of money to pay for experiences, bills, or personal spending.

“For the second year in a row, our annual Holiday Survey found that people not only desire money as a gift, but are increasingly preferring it beyond physical gifts,” said Ravi Loganathan, Chief Data Officer at Early Warning Services, LLC, the network operator behind Zelle. “While traditionally asking for money as a gift may have been frowned upon, today’s digital natives have a new understanding of what it means to give and receive gifts during the holidays.”

Across all generations, money for personal spending is the #1 gift when ranked against tangible gifts, experiences, and money for bills or experiences: 35% of all respondents put receiving money for personal spending as the gift they’d rather receive this holiday season, followed by the gift of an experience (22%), money for an experience (17%) and money for bills (13%).

If you’re trading gifts this holiday season, keep generations in mind. Gen Z is most likely to appreciate money as a gift, with 66% of respondents stating they prefer it because it allows them to spend on whatever they want or need.

“It is absolutely acceptable and well within the guidelines of proper etiquette to give money as a holiday gift,” added Swann. “I recommend you send the money with Zelle instead of giving cash or a check that could be misplaced or lost. After all, giving money is the one gift that is guaranteed to be used, and you can add a note to the recipient on how you intend for them to use your monetary gift.”

Zelle makes it fast, safe and easy for friends and family to share the cost of giving amazing gifts and experiences this holiday season, right from your banking app¹.

Methodology

Early Warning’s Market Monitor provides continuing measurement of consumers’ interactions with, and usage of, payment solutions and related emerging technologies across the broad digital landscape. A ten-minute self-contained digital survey instrument was administered to a representative sample of U.S. online consumers in October 2019. Participants were ages 18 – 72 with a high school degree or higher, who own a smartphone and a checking and/or savings account. They include employed individuals, homemakers, students and retirees.

About Zelle®

Brought to you by Early Warning Services, LLC, an innovator in payment and risk management solutions, Zelle makes it fast, safe and easy for money to move. The Zelle Network® connects financial institutions of all sizes, enabling consumers and businesses to send fast digital payments to people they know and trust with a bank account in the U.S. Funds are available directly in bank accounts generally within minutes when the recipient is already enrolled with Zelle. To learn more about Zelle and its participating financial institutions, visit www.zelle.com.

About Early Warning Services, LLC

Early Warning Services, LLC is a fintech company owned by seven of the country’s largest banks. For almost three decades, our identity, authentication and payment solutions have empowered financial institutions to make confident decisions, enable payments and mitigate fraud. Today, Early Warning is best known as the owner and operator of the Zelle Network®, a financial services network focused on transforming payment experiences. The combination of Early Warning’s risk and payment solutions enable the financial services industry to move money fast, safe and easy, so people can live their best financial lives. To learn more about Early Warning, visit www.earlywarning.com.

SCOTTSDALE, AZ – Early Warning Services, LLC, the network operator behind Zelle®, today announced how consumers are best leveraging Zelle as they continue to practice social distancing and limit the use of cash.

The Importance of Digital Banking in the Movement of Money

Due to recent economic and societal changes, there has been an increase in consumers leveraging Zelle for everyday essentials such as paying back neighbors for groceries, reimbursing friends and family for canceled events, and sending money to loved ones in need.

Since the beginning of March 2020, enrollments increased, running more than double-digit rates above average. More than half of consumers sending money with Zelle are ages 25-54, part of both the Millennial and Generation X demographics, while boomers, ages 55- 72, have recently increased their overall use of Zelle. These generations across the U.S. are enjoying the convenience of Zelle within their banking app, with funds typically available within minutes when both parties are already enrolled.

"As events have unfolded and lives changed, consumers are using Zelle to help those in need, and as a result, these heart-warming stories are strengthening connections with family, friends, and communities," said Lou Anne Alexander, Chief Product Officer at Early Warning. "To help foster these bonds, together with our financial institution partners, we are helping bring people closer by enabling them to send and receive money for help with rent, emergencies, shared groceries and gifts for celebratory events."

Currently, 837 financial institutions are contracted to participate in the Zelle Network® with more than half online today and processing transactions. For consumers who don't already have access to Zelle in their mobile banking app, the Zelle app provides an option for consumers to send and receive money with people they trust.  In total, nearly 7,000 financial institutions are represented in the Zelle Network via their customers using the Zelle app or their mobile banking app.

About Zelle®

Brought to you by Early Warning Services, LLC, an innovator in payment and risk management solutions, Zelle makes it fast, safe, and easy for money to move. The Zelle Network® connects financial institutions of all sizes, enabling consumers and businesses to send fast digital payments to people they know and trust with a bank account in the U.S. Funds are available directly in bank accounts generally within minutes when the recipient is already enrolled with Zelle. To learn more about Zelle and its participating financial institutions, visit www.zelle.com.

About Early Warning Services, LLC

Early Warning Services, LLC is a fintech company owned by seven of the country's largest banks. For almost three decades, our identity, authentication, and payment solutions have been empowering financial institutions to make confident decisions, enable payments, and mitigate fraud. Today, Early Warning is best known as the owner and operator of the Zelle Network®, a financial services network focused on transforming payment experiences. The combination of Early Warning's risk and payment solutions enable the financial services industry to move money fast, safe, and easy, so people can live their best financial lives. To learn more about Early Warning, visit www.earlywarning.com.

Zelle and the Zelle related marks are property of Early Warning Services, LLC.

SCOTTSDALE, AZ – Zelle® has partnered with Queer Eye star Karamo to produce Karamo's Holiday Spectacular, available to the public via Instagram on December 17. This live holiday event will include conversations with celebrity guests exploring the season's hottest topics. Winners of the Zelle® "Send Cheer" contest will receive $25,000 each for sending cheer in their local communities all year round.

Karamo's Holiday Spectacular, presented by Zelle®, allows people to share in moments of cheer and gratitude this holiday season while taking away actionable and meaningful advice they can integrate into their holiday plans for 2020 and beyond.

To request a media interview with Karamo or the Zelle® team regarding Karamo's Holiday Spectacular presented by Zelle®, please contact pressinquiries@zellepay.com.

Who:

Queer Eye star Karamo, along with special guests Lesley-Ann Brandt, star of Netflix hit series "Lucifer”, Zuri Hall, entertainment reporter, and Matt Steffanina, world-renowned choreographer, as well as the three winners of the Zelle® "Send Cheer" contest.

What:

Karamo and guests will explore the season's hot topics with tips to navigate the holidays during these unprecedented times. Topics include:

• Maintaining a connection with loved ones through virtual holiday get-togethers,
• How we can offer meaningful gifts no matter our budget, time, or energy
• Supporting mental health and well-being by sharing moments of cheer
• Navigating family and "framily" relationships throughout the pandemic
• Helping your community thrive in manageable and meaningful ways throughout these unprecedented times

Where:

Karamo's Holiday Spectacular is open to all – you can access it from wherever you are via the Internet! The Spectacular will air via a livestream on Karamo's Instagram @Karamo, as well as his Facebook page.

When:

December 17 at 4:00 PM PT / 7:00 PM ET on Karamo's Instagram @Karamo, as well as his Facebook page.

Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

SCOTTSDALE, AZ – This holiday season, if you could give $25,000 to the one person in your life who sends cheer all year round, who would it be? Someone you love? Someone from your community who has made this year a little brighter—maybe a nurse, a teacher, or a community organizer? Or even yourself? Good news—it only takes sixty seconds to enter the Zelle® Send Cheer contest and potentially change a life forever!

Queer Eye star Karamo has teamed up with Zelle® to give away $25,000 to three lucky winners this holiday season—and entering to win is easy!

How:

• Submit an entry by posting a 60 second or less video on Instagram detailing how you - or your loved one - have been sending cheer to those near and far all year
• Follow @zellepay and use the hashtag #ZelleContest on your post
• Make sure your account is public so Karamo can see the entries!
• Sit back and relax—Karamo and Zelle® will be choosing prizewinners and revealing the winners live on December 17 at Karamo’s Holiday Spectacular, presented by Zelle®!

What:

The Zelle® Send Cheer contest aims to celebrate and reward those who have dedicated time and effort to “pay it forward” this year—from supporting friends and family to giving back to their communities.

When and Where:

The contest will take place on Instagram and entries will be accepted until November 29, 2020 at 11:59 pm ET. Winners will be awarded $25,000 and the opportunity to participate in a virtual meet-and-greet with Karamo during Karamo’s Holiday Spectacular presented by Zelle® on December 17.

To request a media interview with Karamo or the Zelle® team regarding Karamo’s Holiday Spectacular presented by Zelle®, please contact pressinquiries@zellepay.com. 

NO PURCHASE NECESSARY. Enter Contest between 11/12/20 at 9:00 AM ET and 11/29/20 at 11:59 pm ET. Open to legal residents of the 50 U.S. states & D.C., who are 18+ and enrolled with Zelle®. (Applies to Nominator & Nominee). Instagram account also required to submit entry. Self-nominations allowed. If nominating someone else: (a) get Nominee’s consent prior to entry and (b) only Nominee is eligible to receive prize if a winner. Limit 1 entry per person (as Nominator or Nominee). Visit www.ZelleContest.com for full details on how to enter, eligibility & content requirements, judging criteria, prize description and limitations (including availability of Karamo and other aspects of segment element of prize). Void where prohibited. This Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook or Instagram. SPONSOR: Early Warning Services, LLC, 16552 N. 90th Street, #100, Scottsdale, AZ 85260.

Zelle and the Zelle related marks are property of Early Warning Services, LLC.

SCOTTSDALE, AZ – Zelle® and Oprah Daily have teamed up to give back to deserving teachers during two special episodes of Oprah Daily’s series, The OG Chronicles. As a show of appreciation for all these teachers do, Zelle® is sending monetary giveaways directly into their bank accounts.

In the first episode, which will debut on August 26th on OprahDaily.com, best friends Oprah Winfrey and Gayle King share their deep admiration for teachers, highlighting the accomplishments of four teachers that went above and beyond during the pandemic for their students.

• Kazumi Igus and Justin Cohen, Los Angeles, California: This married teaching duo at Westchester Enriched Sciences Magnets created a teacher and student joint Advisory Program. Teachers introduced passionate topics to their students to bring connection, care, and engagement during the pandemic.
• Meredith Lauricella, Melville, New York: A second-grade co-teacher at Half Hollow Hills Elementary School created the “Silver Lining” Project. Her students were encouraged to write what they were grateful for on an index card she pinned on a bulletin board. Her room was quickly filled with uplifting sentiments from students, parents, and other family members.
• Jensyn Oertel-Modero, Rahway, New Jersey: When the pandemic canceled their planned production, this theater teacher at Rahway High School creatively organized and produced a virtual radio drama and spring musical. Students recorded their scenes at home, doing hair, makeup, and costumes themselves.

In the second episode, launching September 13th, Oprah and Gayle honor three recently retired teachers and their career accomplishments.

To watch the episode and for more information on The OG Chronicles, visit https://www.oprahdaily.com/og-chronicles/.

About Zelle®

Brought to you by Early Warning Services, LLC, an innovator in payment and risk management solutions, Zelle® makes it fast, safe and easy for money to move. The Zelle Network® connects financial institutions of all sizes, enabling consumers and businesses to send fast digital payments to people they know and trust with a bank account in the U.S. Funds are available directly in bank accounts generally within minutes when the recipient is already enrolled with Zelle®. To learn more about Zelle® and its participating financial institutions, visit www.zelle.com.

Zelle® and the Zelle® related marks are property of Early Warning Services, LLC.

SCOTTSDALE, AZ – On World Elder Abuse Awareness Day, Early Warning Services, LLC, the network operator of Zelle®, today announced a new partnership with the National Council on Aging (NCOA). The partnership starts with a national campaign featuring financial wellness expert, Amanda Clayman, that delivers guidance on how to avoid falling victim to scams.

“Zelle® and NCOA are helping to bridge the gap between mental health and financial wellbeing,” said Amanda Clayman, financial therapist and Zelle® partner. “Educating older adults on social engineering tactics that scammers often use is essential to stopping scammers in their tracks.” According to a brief from the U.S. Centers for Disease Control, it is estimated that 20% of people aged 55 years or older experience some mental health concern¹, and the latest Zelle® study shows a large majority of all Americans believe finances impact their mental health (72%)².

“Our goal is to empower older adults with knowledge, so they can avoid scams and stay financially secure,” said Genevieve Waterman, Director of Economic and Financial Security at NCOA. “That’s why our educational partnership with Zelle® is more important than ever.”

Spreading Elder Abuse Awareness

Zelle® and NCOA have created an informational video featuring Clayman that explains social engineering tactics scammers use to target older adults. Clayman offers practical tips and red flags for older adults to watch for, so they can protect themselves.

Additionally, on June 21, Clayman will speak at NCOA’s Age+Action 2023 Conference to deliver real-time guidance to professionals who serve older adults in the community.

In addition to this awareness campaign, NCOA and Zelle® will pilot new educational materials with older adults through NCOA’s national network of senior centers.

About Zelle®

Zelle® is transforming how money moves, with more than five billion digital payments sent since its launch in 2017. The Zelle Network® connects nearly 2,000 financial institutions of all sizes, enabling consumers and businesses to send digital payments to people and businesses they know and trust with an eligible bank account in the U.S. Money is available directly in bank accounts generally within minutes when the recipient is already enrolled with Zelle®. To learn more about Zelle® and participating financial institutions in the Zelle Network® visit www.zelle.com. Zelle® is brought to you by Early Warning Services, LLC, an innovator in payment and risk management solutions.

About NCOA

The National Council on Aging (NCOA) is the national voice for every person’s right to age well. We believe that how we age should not be determined by gender, color, sexuality, income, or zip code. Working with thousands of national and local partners, we provide resources, tools, best practices, and advocacy to ensure every person can age with health and financial security. Founded in 1950, we are the oldest national organization focused on older adults. Learn more at www.ncoa.org and @NCOAging.

Zelle® and the Zelle® related marks are wholly owned by Early Warning Services, LLC and are used herein under license.
 

¹ Centers for Disease Control, “The State of Mental Health and Aging in America,” 2020.

² Zelle®, “Money & Mental Health” Study, 2023.

LOS ANGELES – Los Angeles Football Club (LAFC) today announced Zelle® as a Golden Boot Club corporate partner and the official peer-to-peer payment provider of LAFC. The Club’s Golden Boot Club platform is comprised of top-tier partnerships, which provide exclusive access, visibility, and experiences for LAFC’s elite partnership level.

Zelle, a leading person-to-person payment (P2P) provider is the new presenting partner of LAFC Gold, the Club’s loyalty program which offers exclusive access and benefits to fans in Los Angeles and around the world.

“Zelle is an innovative payments industry leader that shares our vision of providing a first-class fan experience and community support,” said LAFC co-president and chief business officer Larry Freedman. “We are thrilled to welcome Zelle as a sponsor to the LAFC family and partner together to serve the Los Angeles community for years to come.”

Zelle will have a presence at BMO Stadium as the presenting partner of the premium guest entrance – the newly re-named Zelle® Grand Lobby. Zelle also partnered with the LAFC on “Saves for the Community,” a new initiative tied to one of the most exciting plays in football – the save. 

“Our partnership with the LAFC is an opportunity to enhance the in-game fan experience, by investing in our communities,” said Cameron Fowler, chief executive officer at Early Warning Services. “Zelle® is proud to commit $1,000 for every regular season save made by an LAFC goalie in support of Latinos for Education and their mission to create pathways for Latino educators to serve as decision makers and advocates for Latino students and families, increase representation, and foster collective empowerment.”

In addition to community support, Zelle is committed to improving the fan experience. With Zelle, the LAFC faithful can easily split the cost of the tickets, food, and other experiences. For example, new "Settle up in the 70th" signage during home games encourages fans at BMO Stadium to pay their friends and family back with Zelle, as concession stands close in the 70th minute.

About Los Angeles Football Club (LAFC)

The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters’ Shield Champions, LAFC is dedicated to building a world-class soccer Club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.

About Zelle® 

Zelle® is transforming how money moves, with more than five billion digital payments sent since its launch in 2017. The Zelle Network® connects more than 2,100 bank and credit union brands of all sizes, enabling consumers and businesses to send digital payments to people and businesses they know and trust with an eligible bank account in the U.S. Money is available directly in bank accounts generally within minutes when the recipient is already enrolled with Zelle®. To learn more about Zelle® and participating financial institutions in the Zelle Network®, visit www.zelle.com. Zelle® is brought to you by Early Warning Services, LLC, an innovator in payment and risk management solutions.