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Zelle® Launches “When it Counts” Brand Platform, Elevating $1 Trillion in Payments into Moments that Matter

NEW YORK – Zelle®, the person-to-person payment network that reaches more than 150 million enrolled user accounts in America, is launching a new brand platform and campaign: “When it...

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Media Factsheets

Social Media Scams    |    Zelle and Scams    |    Foreign Scam Centers

Press Releases

Zelle® Goes International: Early Warning Expands $1T Payments Network with Stablecoin Initiative
Parent company of Zelle outlines plans to bring simplicity and security consumers enjoy in their banking app to cross-border payments.
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Zelle® and Consumer Action Hosted Financial Education Initiative in Los Angeles as Part of Multi-City Roadshow
Free event equipped local organizations with the skills and knowledge to better help their communities stop fraud and scams.
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Zelle® Hits New Highs. Two Billion in Transactions and Nearly $600 Billion in Payments in First Half of 2025
With over 125 average payments per second per day, Zelle captures the pulse of how Americans are navigating today’s economy. Inside the Zelle ‘Trust Signal’ tech stack stopping fraud and
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Extending the Reach of Zelle®: Alacriti and Early Warning Join Forces
Alacriti, a leading provider of cloud-native money movement services for banks and credit unions, today announced a new partnership with Early Warning Services, LLC, the company behind Zelle®.
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Zelle® Launches “When it Counts” Brand Platform, Elevating $1 Trillion in Payments into Moments that Matter
America’s most used peer-to-peer payment platform unveils new brand platform as it continues its trajectory of record growth and deepening emotional relevance.
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Zelle® Responds to New York Attorney General's Copycat Politically-Motivated Lawsuit
Zelle ® released the following statement regarding the politically motivated copycat lawsuit filed by the New York Attorney General.
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Blog Posts


The Holiday Money Shift: What the Data Says About How Americans Actually Want to Pay

December 1, 2025
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How to Spot a Scam: Common Warning Signs to Know

September 24, 2025
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Small Businesses Get Their Own Handle with Zelle® Tag

August 15, 2025
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We’re Evolving How Consumers Send Money With Zelle® 

October 31, 2024
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Blog: How to Stop Scammers in their Tracks

July 8, 2024
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Media Inquiries

You can find answers to common questions from the media in our Media Data Center. For media requests only, please contact our media team at press@zelle.com. If you’re a content creator and you reach out to the immediate inbox, we will not respond. Instead, for partnerships/content creation, please contact partnerships@zelle.com.