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Zelle® Launches “When it Counts” Brand Platform, Elevating $1 Trillion in Payments into Moments that Matter

NEW YORK – Zelle®, the person-to-person payment network that reaches more than 150 million enrolled user accounts in America, is launching a new brand platform and campaign: “When it...

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Press Releases

Zelle® Shatters Records with $1 Trillion Sent in a Single Year
Unrivaled growth in 2024 underscores the network’s position as a trusted, vital, and valued financial tool for 151 million enrolled user accounts
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Zelle® Responds to the CFPB’s Meritless Lawsuit
By Undermining Zelle®, the CFPB’s Lawsuit will Empower Criminals, Harm Consumers and Small Businesses, and Hurt Community Banks
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S.A.F.E. Squad to the Rescue! Zelle® and Christina Ricci are Back to Educate Consumers on Financial Crime
New campaign provides payment safety tips to consumers ahead of the holidays
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Zelle® and LAFC “Saves for the Community” program raises over $100,000 for Latinos for Education
By donating $1,000 for every save made by an LAFC goalkeeper, Zelle ® helps fund leadership pathways and fellowships for Latino educators
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We’re Evolving How Consumers Send Money With Zelle® 
With the vast majority of people using Zelle ® through their online banking app, we are making a change to our Zelle standalone app.
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More People Than Ever Choose Zelle® with Nearly Half a Trillion Dollars Sent in First Half of 2024
Consumers and small businesses sent money 1.7 billion times, a 27% increase from the first half of 2023
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