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Zelle® Launches “When it Counts” Brand Platform, Elevating $1 Trillion in Payments into Moments that Matter

NEW YORK – Zelle®, the person-to-person payment network that reaches more than 150 million enrolled user accounts in America, is launching a new brand platform and campaign: “When it...

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Media Factsheets

Social Media Scams    |    Zelle and Scams    |    Foreign Scam Centers

Press Releases

S.A.F.E. Squad to the Rescue! Zelle® and Christina Ricci are Back to Educate Consumers on Financial Crime
New campaign provides payment safety tips to consumers ahead of the holidays.
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Zelle® and LAFC “Saves for the Community” Program Raises Over $100,000 for Latinos for Education
By donating $1,000 for every save made by an LAFC goalkeeper, Zelle ® helps fund leadership pathways and fellowships for Latino educators.
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More People Than Ever Choose Zelle® with Nearly Half a Trillion Dollars Sent in First Half of 2024
Consumers and small businesses sent money 1.7 billion times, a 27% increase from the first half of 2023.
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Denise Leonhard Joins Early Warning as Zelle® General Manager
We’re pleased to welcome Denise Leonhard to Early Warning as Zelle® general manager.
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BBB Announces Military & Veterans Initiative Advisory Board
Zelle®-sponsored program connects military personnel, their families, and veterans with in-person and virtual education/resources.
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Zelle® and National Council on Aging Partner to Help Older Adults Recognize and Combat Scams
As World Elder Abuse Awareness Day (WEAAD) approaches on June 15, Early Warning Services, LLC, the company behind Zelle®, and the National Council on Aging (NCOA) are launching a national
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Blog Posts


The Holiday Money Shift: What the Data Says About How Americans Actually Want to Pay

December 1, 2025
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How to Spot a Scam: Common Warning Signs to Know

September 24, 2025
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Small Businesses Get Their Own Handle with Zelle® Tag

August 15, 2025
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We’re Evolving How Consumers Send Money With Zelle® 

October 31, 2024
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Blog: How to Stop Scammers in their Tracks

July 8, 2024
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Media Inquiries

You can find answers to common questions from the media in our Media Data Center. For media requests only, please contact our media team at press@zelle.com. If you’re a content creator and you reach out to the immediate inbox, we will not respond. Instead, for partnerships/content creation, please contact partnerships@zelle.com.