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Zelle® tag Adoption Tops 1 Million; Small Businesses Across America Enroll at a Rate of Nearly 3,500 Per Day in the First Half of 2026

Key Takeaways:

  • Adoption Grows Across Main Street America: Zelle® tag has topped 1 million small businesses enrolled. During the first half of 2026, enrollment averaged approximately 3,500 new small businesses per day.
  • Businesses Begin to Put Zelle® tag to Work: Small businesses enrolled with the feature received nearly $5.8 billion during the first half of 2026 across all of their enrolled payment credentials.
  • Small Business Activity Tops $200 Billion: More than 8 million enrolled small-business accounts sent or received over $200 billion with Zelle in the first half of 2026.
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Media Factsheets

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Press Releases

Zelle® and Bank of America Partner to Accelerate Delivery of Charitable Donations to Nonprofits
Zelle launches innovation agenda to work with financial institutions to expand the way the popular person-to-person payment tool can be used
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Dallas Kicks Off Second Year of Consumer Action and Zelle® Consumer Protection Community Advocacy Empowerment Initiative
Zelle® and Consumer Action launched the second year of their national scam and fraud consumer protection tour in Dallas, bringing hands-on training and resources directly to community leaders working on
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Zelle® Posts 20% Growth with $1.2 Trillion Sent, Far Outpacing Consumer Spending and Cementing Its Role in the U.S. Economy
In 2025, American consumers and small businesses sent more than $1.2 trillion using Zelle®, marking the second consecutive trillion-dollar year and delivering 20% year-over-year growth in total dollars sent.
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Zelle® and Congressional Black Caucus Foundation, in Partnership with Community Development Investors, Launch New Scholarship to Invest in Black MBA Students Pursuing Small Business Ownership
$100,000 initiative provides tuition funds for HBCU students seeking entrepreneurship through acquisition as 2.9 million of America’s small business owners set to retire by 2035
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Zelle® Widens the On-Ramp for Community Banks and Credit Unions: 337 New Bank and Credit Unions Went Live or Signed in 2025
Zelle® today reported that in 2025 it continued to scale its network, expanding access to more community banks and credit unions seeking real-time payment capabilities.
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Blog Posts

How Do I Access Zelle®?
Looking for the Zelle app? Start with your bank or credit union. If you've searched for “Zelle app,” “Zelle app download,” or “download Zelle,” you're probably looking for the fastest
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How to Use Zelle®: A Simple Guide to Getting Started
What to Know Zelle is a fast and convenient way to send and receive money with people and small businesses you know and trust. You can typically access Zelle through
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What is Zelle® and How Does It Work?
Learn what Zelle is, how it works, and how people use it to send and receive money through participating banks and credit unions.
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Traveling the Country: Protecting Consumers. Stopping Scammers.
As fraud tactics continue to evolve, education remains one of the most effective ways to help people protect themselves. Many scams begin by exploiting trust or compromising personal information well
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The Holiday Money Shift: What the Data Says About How Americans Actually Want to Pay
Every holiday season brings the same familiar rush. Packed shops, porch deliveries, pop-up markets, and hot cider in paper cups. But look a little closer, and there is a quieter
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How to Spot a Scam: Common Warning Signs to Know
Protect yourself, your family, your community, and your finances.
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Small Businesses Get Their Own Handle with Zelle® Tag
Banks and credit unions offering Zelle for small business account holders are rolling out a new feature: the ability to create a small business Zelle tag.
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We’re Evolving How Consumers Send Money With Zelle®
With the vast majority of people using Zelle® through their online banking app, we are making a change to our Zelle standalone app.
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How to Stop Scammers in their Tracks
As temperatures heat up across the U.S., so does criminal activity.
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Media Inquiries

You can find answers to common questions from the media in our Media Data Center. For media inquiries only, please contact press@zelle.com. For content creation and influencer partnerships, inquiries should be directed to partnerships@zelle.com. We will not respond to any requests sent to the media inbox that fall outside media inquiries.