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Zelle® tag Adoption Tops 1 Million; Small Businesses Across America Enroll at a Rate of Nearly 3,500 Per Day in the First Half of 2026

Key Takeaways:

  • Adoption Grows Across Main Street America: Zelle® tag has topped 1 million small businesses enrolled. During the first half of 2026, enrollment averaged approximately 3,500 new small businesses per day.
  • Businesses Begin to Put Zelle® tag to Work: Small businesses enrolled with the feature received nearly $5.8 billion during the first half of 2026 across all of their enrolled payment credentials.
  • Small Business Activity Tops $200 Billion: More than 8 million enrolled small-business accounts sent or received over $200 billion with Zelle in the first half of 2026.
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Media Factsheets

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Press Releases

Denise Leonhard Joins Early Warning as Zelle® General Manager
We’re pleased to welcome Denise Leonhard to Early Warning as Zelle® general manager.
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BBB Announces Military & Veterans Initiative Advisory Board
Zelle®-sponsored program connects military personnel, their families, and veterans with in-person and virtual education/resources.
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Zelle® and National Council on Aging Partner to Help Older Adults Recognize and Combat Scams
As World Elder Abuse Awareness Day (WEAAD) approaches on June 15, Early Warning Services, LLC, the company behind Zelle®, and the National Council on Aging (NCOA) are launching a national
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LAFC Welcomes Zelle® as a Golden Boot Club Partner
Zelle and LAFC partner to enhance fan experience and support the Los Angeles community.
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Zelle® Teams Up with the BBB Institute for Marketplace Trust to Launch Military-Focused Fraud and Scam Education Program
Zelle® is partnering with the BBB Institute for Marketplace Trust (BBB Institute), the Better Business Bureau’s® educational foundation and the Association of Military Banks of America (AMBA) to help educate and empower our
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Blog Posts

How Do I Access Zelle®?
Looking for the Zelle app? Start with your bank or credit union. If you've searched for “Zelle app,” “Zelle app download,” or “download Zelle,” you're probably looking for the fastest
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How to Use Zelle®: A Simple Guide to Getting Started
What to Know Zelle is a fast and convenient way to send and receive money with people and small businesses you know and trust. You can typically access Zelle through
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What is Zelle® and How Does It Work?
Learn what Zelle is, how it works, and how people use it to send and receive money through participating banks and credit unions.
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Traveling the Country: Protecting Consumers. Stopping Scammers.
As fraud tactics continue to evolve, education remains one of the most effective ways to help people protect themselves. Many scams begin by exploiting trust or compromising personal information well
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The Holiday Money Shift: What the Data Says About How Americans Actually Want to Pay
Every holiday season brings the same familiar rush. Packed shops, porch deliveries, pop-up markets, and hot cider in paper cups. But look a little closer, and there is a quieter
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How to Spot a Scam: Common Warning Signs to Know
Protect yourself, your family, your community, and your finances.
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Small Businesses Get Their Own Handle with Zelle® Tag
Banks and credit unions offering Zelle for small business account holders are rolling out a new feature: the ability to create a small business Zelle tag.
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We’re Evolving How Consumers Send Money With Zelle®
With the vast majority of people using Zelle® through their online banking app, we are making a change to our Zelle standalone app.
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How to Stop Scammers in their Tracks
As temperatures heat up across the U.S., so does criminal activity.
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Media Inquiries

You can find answers to common questions from the media in our Media Data Center. For media inquiries only, please contact press@zelle.com. For content creation and influencer partnerships, inquiries should be directed to partnerships@zelle.com. We will not respond to any requests sent to the media inbox that fall outside media inquiries.